This morning I’ve had the surprise of testing a brand new website: MXS ! Medical experts Services is a  … french…. company (this was totally not compulsory) whose purpose is to dig into eating habits. They have hence created a software that helps you to manage your nutrition through several questionnaires.

We first have to get at odds with the classical size - weight - sports related questions. But then the software really impressed me. In fact, MXS tries to understand your eating habits by probing into one typical week of breakfirst, lunch and dinners. The software then treats you to depict all these meals through a series of screens where you can precisely elect all the elements of your meal with simple tools. For instance, let’s imagin that this morning I took white bread and nutella, the software will propose me a series of bread (including white bread) and then ask me what did I put on this bread. I elected chocolate and indicated I took what looked to be one regular spoon of nutella. The interactivity of their system is great, and honestly you go through the screens quickly. When finished, the software will then analyse your meals and give a series of comments on your eating habits. Even though this is only a sampled week, the conceivers of the software supposed that a typical week of eating could be significant enough as eating habits only sightly change from one week to another.

 Another interesting application was the relative adjustement of your suppers. Let’s say I depict my breakfirst: a bowl of hot chocolate, two croissants and a banana. The software will process this information, evaluate the current nutritive elements that were ingested and propose a lunch and a dinner that suits me in order to comply to the minimal daily nutritive needs (enough vitamines of all categories namely).

generateur.JPG

On the left side, our advised menu, on the right side, the predicted nutritional ripoffs…  

Honestly, it is very simple to use, the ergonomy of the website is well studied. Thumbs up. Yet, I am confused as I don’t understand how they are making money. In their demo all the features of their offer is for free and I wonder how they are going to commercialize this product and to whom?? Perhaps another great idea with no market. Readers? What do you think?